The E-Myth Revisited by Michael Gerber

The E-Myth Revisited is an older, classic work written by small business guru Michael Gerber who has written a plethora of books, many of which are targeted towards people who want to start their own small business. He hammers home the concept that many people who start their own businesses are technicians, people who have a particular talent or skill that they enjoy doing. However, the skills required to start and operate a business are different and more diverse than that of a technician. To illustrate, lets consider a lady, Jane, who is great at baking pies. Everyone loves Jane’s pies, everyone knows that she makes the best pies, and some Continue reading